John Elway and the evolving use of twitter

Vice president of football operations John Elway and the Denver Broncos have taken to a new PR model with heavy utilization of multimedia, as mentioned here on M-I-Z 303 earlier, and now, just as much use of social media.

John Elway has taken to twitter with an information flurry, for better and worse.

John Elway: “Meeting with Rick Dennison and Dirk Koetter later today. We’ve got our questions, but what’s the one thing you’d ask?”

Whether or not Broncos’ brass actually uses anything some twit tweets, the face of Denver sports in its heyday seemingly reaches out to fans directly. Will that kind of trick work on all these pissed off Denver fans? If not, it’s certainly starting to roll publiciity. That’s worth something in and of itself. I wonder if this outreach will be remembered down the line, assuming the the practice trends at all.

The strategy does carry potential for backfire if, say, a coach declines the team’s interview request following Elway’s confident assumption.

John Elway: “We also received permission to interview Saints DC Gregg Williams… He’ll be at Dove Valley on Wednesday.”

And, of course, it gives the organization the ability to quash any trade rumors about endorsement machine Tim Tebow.

John Elway: “Any speculation that the Denver Broncos are looking to move Tim is completely false.”

Two thumbs up–he avoided a common grammatical misstep by not pluralizing the last verb like boneheaded agents always do, and he also launched Tim Tebow into first name only status.

“This one’s for John.”

“Any speculation that…Tim…”

alright, John could use some help in the impact-through-brevity department. Still, if someone sees a dramatic shortfall in this strategy, please say so. Do you believe this could somehow hurt the team, public image or otherwise?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s