Category Archives: AFC West

John Elway and the evolving use of twitter

Vice president of football operations John Elway and the Denver Broncos have taken to a new PR model with heavy utilization of multimedia, as mentioned here on M-I-Z 303 earlier, and now, just as much use of social media.

John Elway has taken to twitter with an information flurry, for better and worse.

John Elway: “Meeting with Rick Dennison and Dirk Koetter later today. We’ve got our questions, but what’s the one thing you’d ask?”

Whether or not Broncos’ brass actually uses anything some twit tweets, the face of Denver sports in its heyday seemingly reaches out to fans directly. Will that kind of trick work on all these pissed off Denver fans? If not, it’s certainly starting to roll publiciity. That’s worth something in and of itself. I wonder if this outreach will be remembered down the line, assuming the the practice trends at all.

The strategy does carry potential for backfire if, say, a coach declines the team’s interview request following Elway’s confident assumption.

John Elway: “We also received permission to interview Saints DC Gregg Williams… He’ll be at Dove Valley on Wednesday.”

And, of course, it gives the organization the ability to quash any trade rumors about endorsement machine Tim Tebow.

John Elway: “Any speculation that the Denver Broncos are looking to move Tim is completely false.”

Two thumbs up–he avoided a common grammatical misstep by not pluralizing the last verb like boneheaded agents always do, and he also launched Tim Tebow into first name only status.

“This one’s for John.”

“Any speculation that…Tim…”

alright, John could use some help in the impact-through-brevity department. Still, if someone sees a dramatic shortfall in this strategy, please say so. Do you believe this could somehow hurt the team, public image or otherwise?

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Denver Broncos’ search for new head coach utilizes brilliant strategy

In their search for a new head coach, the Denver Broncos will keep fans updated via a multimedia effort unheard of in today’s NFL. Complete with video inside the “war room” and candid in-car interviews with candidates as they presumably drive to the team’s head quarters in Dove Valley, the reach out effort represents ownership’s desire to rekindle fans’ trust in what critics label a lost franchise.

Fox 31 local news puttered away unnoticed in the living room corner, the Green Bay Packers’ NFC wild card victory over MikeVick and the Eagles already just a memory as we busied ourselves with needless conversation. Then John Elway’s face flickered on screen, and I turned up the volume.

The segment showed video clips of New York Giants defensive coordinator Perry Fewell answering questions candidly from the passenger seat, shots of John Elway, vice president of football operations, meeting the candidate and the inside of the interview room, decked out in framed jerseys–Atwater, Sharpe, you know, the big names.

In the brief video interview, Fewell said:

“First class,” referring to the Broncos organization in the interview with the team’s website.

“Mr. Bowlen, first class. The Denver way of how they did things, you would always ask questions, those guys were so successful. How did they do this? How did they practice on Friday? How did they conduct themselves when they went on trips?”

“Everything seemed like it was geared towards winning,” Fewell continued from the car en route presumably to the interview.

“Championships start at the top and it starts with Mr. Bowlen. He knows how to compete, and that makes it more fun for you as a coach. He understands competition and knows what it takes. It just trickles down the food chain. I see that in the Denver Broncos organization. I see that in how they play and how they’ve prepared and I want to be a part of something like that.”

This kind of transparency is the smartest thing ownership has done in the past five years, a brilliant PR move that I expect to catch on throughout the NFL as the proletariat continue to thirst for more and more information digestible through multimedia.

Before anyone stops to accuse me of an orange tint to my lenses, hear me out. The Denver Broncos, after a tumultuous year and a half under Coach McDaniels; amid out-of-bounds questions about owner Pat Bowlen’s state of mind; having not reached the playoffs since 2005; and following the team’s hire of John Elway, made immediate steps to distance themselves from their past by emphasizing transparency in their search for a new head coach.

The move makes sense, given the fans’ reaction to Josh McDaniels totalitarian, opaque operations. Mike Shanahan was similarly non-transparent, but he won two Super Bowls before coaching through nearly a decade of disappointment.

Now fans have a chance to observe and evaluate these candidates on their own–though they don’t have any capability to vote on a favorite through DenverBroncos.com, for obvious reasons. Expect that question to come down via the Denver Post soon.

Don’t just take my word for it. Check out the multimedia content on the website. As it relates to the evolving role of journalism, I love what the the organization and their official website are doing here.

Purported Nike Pro Combat Jerseys–the Chiefs look terrible

The L.A. Times published a slideshow of what someone purports to be NFL Pro Combat jersey designs for when Nike replaces Reebok as the official NFL jersey supplier.

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Later, Yahoo! Sports reports from a Nike source that the uniforms are not real.

They are well-done but amateur-created art, most likely based on the current Pro Combat college uniform concepts. (That is to say, well-done for the most part — whoever designed the new fake Kansas City Chiefs uni needs to go back to the drawing board).

Can’t say I disagree. The Chiefs mock up looks awful. At least they picked the right parts of the Belichick coaching tree. Continue reading