Category Archives: Denver Broncos

John Elway and the evolving use of twitter

Vice president of football operations John Elway and the Denver Broncos have taken to a new PR model with heavy utilization of multimedia, as mentioned here on M-I-Z 303 earlier, and now, just as much use of social media.

John Elway has taken to twitter with an information flurry, for better and worse.

John Elway: “Meeting with Rick Dennison and Dirk Koetter later today. We’ve got our questions, but what’s the one thing you’d ask?”

Whether or not Broncos’ brass actually uses anything some twit tweets, the face of Denver sports in its heyday seemingly reaches out to fans directly. Will that kind of trick work on all these pissed off Denver fans? If not, it’s certainly starting to roll publiciity. That’s worth something in and of itself. I wonder if this outreach will be remembered down the line, assuming the the practice trends at all.

The strategy does carry potential for backfire if, say, a coach declines the team’s interview request following Elway’s confident assumption.

John Elway: “We also received permission to interview Saints DC Gregg Williams… He’ll be at Dove Valley on Wednesday.”

And, of course, it gives the organization the ability to quash any trade rumors about endorsement machine Tim Tebow.

John Elway: “Any speculation that the Denver Broncos are looking to move Tim is completely false.”

Two thumbs up–he avoided a common grammatical misstep by not pluralizing the last verb like boneheaded agents always do, and he also launched Tim Tebow into first name only status.

“This one’s for John.”

“Any speculation that…Tim…”

alright, John could use some help in the impact-through-brevity department. Still, if someone sees a dramatic shortfall in this strategy, please say so. Do you believe this could somehow hurt the team, public image or otherwise?


Denver Broncos’ search for new head coach utilizes brilliant strategy

In their search for a new head coach, the Denver Broncos will keep fans updated via a multimedia effort unheard of in today’s NFL. Complete with video inside the “war room” and candid in-car interviews with candidates as they presumably drive to the team’s head quarters in Dove Valley, the reach out effort represents ownership’s desire to rekindle fans’ trust in what critics label a lost franchise.

Fox 31 local news puttered away unnoticed in the living room corner, the Green Bay Packers’ NFC wild card victory over MikeVick and the Eagles already just a memory as we busied ourselves with needless conversation. Then John Elway’s face flickered on screen, and I turned up the volume.

The segment showed video clips of New York Giants defensive coordinator Perry Fewell answering questions candidly from the passenger seat, shots of John Elway, vice president of football operations, meeting the candidate and the inside of the interview room, decked out in framed jerseys–Atwater, Sharpe, you know, the big names.

In the brief video interview, Fewell said:

“First class,” referring to the Broncos organization in the interview with the team’s website.

“Mr. Bowlen, first class. The Denver way of how they did things, you would always ask questions, those guys were so successful. How did they do this? How did they practice on Friday? How did they conduct themselves when they went on trips?”

“Everything seemed like it was geared towards winning,” Fewell continued from the car en route presumably to the interview.

“Championships start at the top and it starts with Mr. Bowlen. He knows how to compete, and that makes it more fun for you as a coach. He understands competition and knows what it takes. It just trickles down the food chain. I see that in the Denver Broncos organization. I see that in how they play and how they’ve prepared and I want to be a part of something like that.”

This kind of transparency is the smartest thing ownership has done in the past five years, a brilliant PR move that I expect to catch on throughout the NFL as the proletariat continue to thirst for more and more information digestible through multimedia.

Before anyone stops to accuse me of an orange tint to my lenses, hear me out. The Denver Broncos, after a tumultuous year and a half under Coach McDaniels; amid out-of-bounds questions about owner Pat Bowlen’s state of mind; having not reached the playoffs since 2005; and following the team’s hire of John Elway, made immediate steps to distance themselves from their past by emphasizing transparency in their search for a new head coach.

The move makes sense, given the fans’ reaction to Josh McDaniels totalitarian, opaque operations. Mike Shanahan was similarly non-transparent, but he won two Super Bowls before coaching through nearly a decade of disappointment.

Now fans have a chance to observe and evaluate these candidates on their own–though they don’t have any capability to vote on a favorite through, for obvious reasons. Expect that question to come down via the Denver Post soon.

Don’t just take my word for it. Check out the multimedia content on the website. As it relates to the evolving role of journalism, I love what the the organization and their official website are doing here.

Purported Nike Pro Combat Jerseys–the Chiefs look terrible

The L.A. Times published a slideshow of what someone purports to be NFL Pro Combat jersey designs for when Nike replaces Reebok as the official NFL jersey supplier.

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Later, Yahoo! Sports reports from a Nike source that the uniforms are not real.

They are well-done but amateur-created art, most likely based on the current Pro Combat college uniform concepts. (That is to say, well-done for the most part — whoever designed the new fake Kansas City Chiefs uni needs to go back to the drawing board).

Can’t say I disagree. The Chiefs mock up looks awful. At least they picked the right parts of the Belichick coaching tree. Continue reading

With Tim Tebow on the sideline, Kyle Orton continues to tank

Interim head coach Eric Studesville started Kyle Orton against Arizona. Through the first half, here’s a look at how he’s doing:

10 completions on 20 attempts for 91 yards.

Two interceptions, two more passes that Arizona should have picked off, several balls one-hopped or thrown behind their intended target, and three points on the board.

On third down, Orton converted once on six tries. He threw one of his interceptions on that crucial down, had several incompletions and a sack thanks to a miscommunication on the offensive line.

This first half performance punctuates a noticeable slide for the veteran quarterback over the past two weeks. He has not looked sharp or even solid since Denver’s loss to St. Louis.

In other news, Arizona kicker Jay Feely is responsible for every Cardinal point in the first half. Every. Single. One. He ran in a fake field goal and drilled two from deep.

Jay Feely 16
Denver 0

Make a big boy decision here, Studesville. Give the rookie a shot.

Eric Studesville will not start Tim Tebow, ceding his candidacy for 2011 head coaching job

Tim Tebow seems set to once again wear the hat more than the helmet this week against Arizona

When Denver’s interim head coach Eric Studesville announced earlier this week that Kyle Orton would start against Arizona today, instead of fan darling Tim Tebow, the media and Bronco fans let out a collective sigh.


Of relief? No. Everyone wants to know if this kid can play. Well, except for my roommate, who named our wireless network “Tim Teblows.” He and his Rams have Sam Bradford, whom critics labeled fragile before the draft, saying the Oklahoma Sooner should not play until St. Louis patches up their splotchy offensive line.

Bradford has done just fine this year–17 touchdowns to 10 interceptions, 2,653 yards and a QB rating of 81.0 before today’s game. You all remember him from week 12 when he slapped three scores on the Broncos and combined with my second-favorite Missouri WR all time, Danario Alexander, for 95 yards.

No one expects that from Tebow. In fact no one, besides the naysayers who just want to see the kid blown up by NFL blitzes, really expects anything from Tim Tebow. Everyone just wants to see him play, see what he can do.

Perhaps the interim head coach will start Kyle Orton and use Tebow very, very heavily on gadget plays. Maybe Orton will go down with an injury and Tebow will have to play. Or maybe Tim Tebow still just is not ready for extended action. Given Orton’s contract extension and Tebow minimal utilization under McDaniels just goes to show he just does not “get” the NFL yet.

Think about it, though. If Denver starts Tebow for the next four games and he struggles down the stretch and the team loses all four games, then the Broncos get first dibs on Stanford’s stellar QB Andrew Luck, who could learn behind Kyle Orton in Orton’s final contract year. If Tim Tebow excelled in the role, the fans will show up to Invesco in droves, and the new management team in 2011 can leave that position alone and have no qualms in addressing a defensive line and secondary incredibly light on young talent.

Regardless, when your team just fired the most reviled head coach in 50 years, has been eliminated from the playoffs, and has four games to play, the priority must be to rekindle the passion of a die-hard fan base and see what kind of talent lies in the team’s younger players.

Studesville–sell tickets; start Tebow.

Will Tim Tebow and Urban Meyer reunite in Denver? Don’t count on it.

Urban Meyer in Bronco Blue? This picture is, of course, photo shopped.

Come on, you could not expect this blog not to address the speculation. Sometimes, two people just need one another.

In Urban Meyer’s first season without Tim Tebow, Florida went .500 in the SEC en route to a 7-4 record and a spot in the Outback Bowl against Penn State. Meyer amassed a 64-15 (34-13 SEC) record in six years as head coach, with Tebow at the helm for the bulk of those victories.

Could coach and quarterback reunite in blue and orange in 2011? Don’t count on it.

In a statement to, Meyer Continue reading

Guess so! Broncos owner Pat Bowlen fires Josh McDaniels, promotes Eric Studesville to interim head coach

Eric Studesville, left, takes over for the struggling Broncos

Well, the same day I petition fans to give Josh McDaniel’s time, ESPN announces his firing.

Running backs coach Eric Studesville takes over in the interim. After the announcement, backup running back Lance Ball tweeted, “Aye this the closest thing to Obama being elected president !!!!! … Let’s Gooo !!!”

ESPN’s Adam Schefter attributes the firing as much to the video taping of the 49ers walkthrough in London as the team’s abysmal record this year.

Time for Denver to get ready to pay three head coaches and, unless Bowlen brings in another New England guy (who is there?), expect another roster overhaul.

Oh, and then there’s that first round pick. If the Broncos make a poor decision in April, expect to pay some overrated scrub a boat load of money. Between an overpaid pick and a new coaching staff, the Broncos may have solidified their status as cellar dwellers for the next few years.